VetCS

A pet wellness brand built on clean, science-backed formulas.

What I Did: Packaging, photography, video, Shopify website, SEO, and ongoing creative support.

VetCS

A pet wellness brand built on clean, science-backed formulas.

What I Did: Packaging, photography, video, website updates, SEO, and ongoing creative support.

Project Overview

VetCS needed a clearer, more modern digital presence that matched the quality of their formulas and packaging. As the brand grew, they needed updated product visuals, tighter site structure, a video asset, and ongoing creative support to keep everything aligned.

My Role

I supported VetCS with packaging design, photography, video, website, SEO cleanup, email layouts, and creative direction across both digital and physical touchpoints.

Goals

01

Update packaging and product labels.

02

Improve clarity on key product pages.

03

Add new photography and short-form video.

04

Refresh homepage sections and site structure.

05

Clean up on-page SEO and metadata.

06

Keep the experience clean, fast, and easy to navigate.

Stronger on-shelf presence and clearer product stories.

A dog with its tongue out sitting next to a bag of soft chews labeled 'Calming Soft Chews' with peanut butter and hemp ingredients.
Package of VetCS peanut butter hemp wellness treats for dogs, with two bone-shaped treats beside the package on a plain gray background.
Containers labeled VetCS Hemp Extract Powder with piles of brown powder spilled around them on a white surface.
A dog being fed peanut butter from a spoon held by a person, with a jar of peanut butter in the person's hand.
Website UX improvements screenshot

Website Updates & UX

A cleaner structure and easier navigation to help customers find what they need, fast.

  • Updated product page layout
  • Clean navigation structure
  • Stronger visuals and hierarchy
  • Clearer descriptions and dosing info

SEO & Content Strategy

I cleaned up the site structure, tightened on-page SEO, and focused content around the questions real pet owners are asking. The goal was simple: make it easier for people (and search engines) to understand what VetCS does and why they can be trusted.

  • Reworked titles, meta descriptions, and on-page copy for key products
  • Improved internal linking and category structure for clearer crawl paths
  • Aligned blog and resource content with high-intent search terms
  • Helped VetCS reach #1 for “CBD for horses”, #1 for “CBD for pets”, and top 3 for “CBD for dogs” on Google
VetCS ranking #1 on Google for CBD for horses

Organic search result: VetCS at #1 for “CBD for horses”.

Supporting Video Content

Short-form and educational videos used to support product pages, search visibility, and customer trust.

A real customer sharing their experience with VetCS, filmed on location at their barn. This video adds trust and context by pairing the product with an authentic voice and real-world use.

A short brand video highlighting VetCS’s approach to sourcing, formulation, and care. Designed to reinforce credibility and help customers understand the values behind the products.

Tools: Shopify, Squarespace, Klaviyo, Adobe for photo and video, Liquid, HTML, CSS, and JavaScript.

Let’s Build Something That Lasts

If you want a grounded creative partner who keeps things simple and communicates straight, I’m here. Let’s make something clear, useful, and built to hold up over time.